How do you know that your WordPress emails have stopped working?

Today, most web applications generate automated emails for a variety of services, including sending registration notifications, confirming orders, and distributing newsletters, among others.

However, the statistics are indisputable: the more the volume of emails sent, the more likely it is that something will happen. But if we are “doomed” to eventually suffer from an email problem, can we prepare to deal with it?

The answer is YES!

When website emails stop working

Did you know that if emails from your website stop being sent to your customers, you won’t have any way of knowing? WordPress (or WooCommerce) won’t warn you, your site won’t show error messages… You’ll find out when your customers warn you that they haven’t received anything!

But it is possible to put in place preventive measures to minimize the likelihood (and impacts) of an email sending problem.

The use of an SMTP gateway to manage email sends is the ideal solution to be better equipped to send emails.

Why? Because an SMTP gateway can notify you as soon as an email routing problem occurs. And the latter can offer you leads to facilitate the resolution of the problem thanks to the incident logs (logs).

We are going to focus on the WP Mail SMTP Pro plugin, which is one of the most well-known gateways for WordPress users. We use it regularly for our customers and for ourselves!

Note: If you don’t know what an SMTP gateway is and its benefits, we invite you to read our article How to Ensure Email Sending in WordPress? to better understand the basics.

About WP Mail SMTP Pro

WP Mail SMTP Pro is a WordPress plugin that allows you to connect your WordPress site to a dedicated email service, an SMTP gateway.

This plugin improves the management of email sending by configuring your WordPress site to use a service dedicated to sending emails. It also allows you to set up alerts in the event of a failure, allowing you to more effectively identify and resolve any issues with sending email from your website.

How do email alerts work?

The plugin settings in your WordPress Dashboard allow you to set up alerts for WP Mail SMTP Pro. This new feature allows you to receive notifications as soon as the extension encounters a problem with sending emails.

Alerts sent to the system of your choice

The WP Mail SMTP Pro plugin offers a variety of integrations to help receive your alert notifications. You can choose to receive them via email, but also through Slack notifications, text messages, or even custom webhooks. This ensures that no matter what your preferred method of communication is, you’ll receive alerts as soon as your WordPress emails stop working.

Setting up a backup connection

To maximize the reliability of your email system, WP Mail SMTP Pro also offers the option to set up a backup connection.

If for some reason your primary email sending server is not working, WP Mail SMTP Pro will automatically be able to send your emails using this fallback connection. It’s another way this extension ensures that your business communications remain functional.

Conclusion

Email problems are common and while there is no magic formula to eliminate them, there are some tools that allow us to minimize the risk of them occurring, reduce the time it takes to investigate problems and ensure continuity of your operations with a backup connection in the event of a break.

Would you like to be guided through the configuration of an SMTP gateway before a problem occurs? Contact our WordPress experts today!