How do I ensure that emails are sent in WordPress?

It’s no secret that email is essential for communication between a business and its customers.

Nowadays, the majority of web applications generate automated emails for various functions such as sending registration notifications, confirming orders, distributing newsletters, etc.

As the number of applications used multiplies within the same company, email delivery problems are common.

Since the credibility and quality of an organization’s services is based on these aspects, it is essential for a manager to rely on a reliable email system that ensures unhindered communication with users.

If your website uses WordPress, you should use an SMTP gateway to send your emails and avoid problems.

What is an SMTP Gateway?

An SMTP (Simple Mail Transfer Protocol) gateway acts as an intermediary between the system that sends the emails (your website) and the system that receives them (your customers’ email provider).

When properly configured, the SMTP gateway can be used as a sending center for many or all of your applications that require email transmission.

What are the benefits of an SMTP gateway?

The advantages of using an SMTP gateway are multiple:

• Increased reliability
  An SMTP gateway allows you to keep logs of the sending of emails and thus ensure that the emails have been sent by your systems. Additionally, it is possible to get a confirmation that the email has been received and if it has been opened, giving you a delivery assurance that WordPress alone cannot offer.
• Simplified management
  Setup guides are available for all types of email servers to avoid costly mistakes that would prevent your emails from being sent correctly. You can also obtain and keep statistics, sending reports as well as any error messages if an email cannot be delivered to your recipient.
• Improved security
  SMTP gateways use secure authentication protocols, data encryption protocols (TLS or SSL) as well as various proprietary technologies to maximize the security of your email sending.
• Multiplied sending capacity
  Using an SMTP gateway means benefiting from the ability to send (tens of) thousands of emails in a very short period of time, with a reduced risk of being considered spam. This is an essential aspect in order to avoid wasting your marketing budgets by ending up in your customers’ junk emails.

Conclusion

Setting up an SMTP gateway for your WordPress site isn’t just a best practice – it’s a necessity in today’s digital landscape.

Our team of WordPress experts can help you select the right service provider (if you don’t already have one), make sure your setup is optimal, and set it all up on your website so that every email gets to your recipients correctly.

Contact us now to configure your SMTP gateway and check that your configuration is optimal!